Woman to Watch
Town & Country recently featured Cecile Dominguez-Yujuico 鈥�04, CEO of Evident Communications.
The magazine Town & Country recently featured Cecile Dominguez-Yujuico 鈥�04 for her work as CEO of Evident Communications, an integrated marketing and public relations agency, which led Dominguez-Yujuico to be honored as one of Campaign Asia鈥檚 Women to Watch for 2018.
In five years, Evident Communications has grown from a group of three to a team of 22 individuals. The company has four focus areas: digital marketing, public relations, advocacy and data and insights.
Dominguez-Yujuico, who grew up in Mindanao, Philippines, was also recently named by the retail brand Uniqlo as one of its 10 game-changing Future Heroes.
The magazine wrote that Evident Communications has an 鈥渦nusual focus on social impact. While many traditional agencies will collaborate with Non-Government Offices for Corporate Social Responsibility work, [Dominguez-Yujuico] has built a separate business unit founded on Evident鈥檚 NGO work. Not bad for the 鈥榓gency outsider鈥� that she is.鈥�
鈥淚 came into communications from a very grassroots experience,鈥� she told the magazine. 鈥淚t wasn鈥檛 about selling products or communicating for a brand but about building relationships with key stakeholders on behalf of a company and managing community relations."