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Los Angeles Times profiles Beyond Meat CEO Ethan Brown ’94

“Ethan Brown went vegan but missed fast food. So he started a revolution,” reads the .

That’s right: a fast food revolution. And one that just might help save the planet, at that.

Brown, who majored in history and government at ����TV, is the founder and CEO of . The company’s mission is to “create delicious plant-based burgers, sausage, crumbles and more—made directly from simple plant-based ingredients. By shifting from animal, to plant-based meat, we are creating one savory solution that solves four growing issues attributed to livestock production: human health, climate change, constraints on natural resources and animal welfare.”

Twitter co-founder Biz Stone told the LA Times that when he met Brown, “It was immediately apparent that he was massively ambitious. … This was a guy who from the beginning was saying, ‘We are going to be in McDonald’s.’”

This fall, McDonald’s announced it had chosen Beyond to be its supplier for a plant-based burger test in Canada, and Dunkin’ Donuts decided to go national with a Beyond breakfast patty earlier than expected. 

“Our ambition is to literally be in every major continent changing the way people eat,” Brown told the LA Times.